How Ponte Firm Became a Gen Z Powerhouse

AUSTIN, TX  — As influencer marketing becomes one of the most effective channels for reaching Gen Z audiences, a new wave of talent management firms is reshaping the space. At the forefront is  Ponte Firm , a female-founded agency that’s redefining what it means to represent creators in today’s fast-moving digital landscape. Under the leadership of  Founder and CEO Shana Davis-Ross , Ponte Firm has quickly become a category-defining business in the creator economy. Founded in Austin, Texas, Ponte Firm was built on a mission to center creators — not just as talent, but as entrepreneurs, storytellers, and brands in their own right. With a roster of over 100 influencers spanning lifestyle, beauty, fashion, wellness, and comedy, the agency represents more than 40 million cumulative followers across platforms like TikTok , Instagram, and YouTube. What makes Ponte Firm stand out in a saturated talent management industry? It comes down to a high-touch, strategy-forward model tha...